“You’re a success if you get up in the morning and go to bed at night and in between do what you want to do.”—Bob Dylan

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Simple Venture Design is my attempt to figure out the best ways of making a living by doing what you like to do, are good at, and care about.

I believe the job is in decline as a business model, which means that we all need to get better at designing our own “jobs”. It doesn’t really matter if you’re an individual trying to build a lifestyle business, a team trying to start and scale a growth business or a self-sustaining social enterprise. The same tools and principles usually apply.

“Curating” sounds a bit pretentious, but I really do try and collect the best thinking and practices on how to design, start, and grow businesses that serve their founders’ dreams. But I don’t just want collect them, I want to summarise, synthesise and translate them so you can easily apply them. That’s what this newsletter is all about. “All killer and no filler!” is the goal:

A good place to start is by reading about the Venture Design Canvas.

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You won’t have to worry about missing anything. Every new edition of the newsletter goes directly to your inbox. I’m shooting for once a month initially, then we’ll see whether it makes sense to publish more frequently.

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Be part of a community of people who share your interests. If you subscribe, you can contact me by replying directly to any issue. You can also find me @PSturrock , though I’m acting out an anti-Brexit obsession there which you may find distracting.

Tell me what I’m doing well, as well as what you find annoying or confusing.

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Who are you?

I’m Paul Sturrock. I’ve spent most of my career working at or with startups. I’ve worked with a wide range of people, including scientists, artists, designers, and social entrepreneurs to help them design, grow and scale their businesses. I do that by coaching or developing bespoke workshops, courses, or acceleration programmes. My current projects include:

More info on my website or LinkedIn.

To find out more about the company that provides the tech for this newsletter, visit Substack.com.

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